chapter 3..evaluating a company’s external environment

Assalamualaikum...:)

After finished the chapter 1 and 2, we go to explore the chapter 3, 
It is  about the evaluating a company’s external environment. This topics are discuss 
about the PESTEL and the Porter's Five - Forces .

What the PESTEL ANALYSIS?? 
 PESTEL analysis focuses on the six principal components of strategic significance in the 
macro-environment.Pestel means that:

P-political factors that influence to business or economy.
E-economic conditions
S-socio cultural forces
T-technological factors
E-environmental factorsL-legal/regulatory conditions 

The macro-environment encompasses the broad environmental context in which a company’s industry is situated that includes strategically relevant components over which the firm has no direct control. 

What the Porter Five Forces Analysis. Its means that The five competitive forces was competition from:

1- rival sellers
2- potential new entrants
3- producers of substitute products
4- supplier bargaining power
5- customer bargaining power