chapter four : EVALUATING A COMPANY’S RESOURCES, CAPABILITIES, AND COMPETITIVENESS

Assalamualaikum..

Im very interested about this topic because in this topic i learn how to learn how well

a company strategy is working and understand why a company resources and 
capabilities are central to its strategic approach. Besides that, im also know that how to evaluate their 
potential for giving the company a competitive edge over rivals.

Before that we must 
identifying the compenents of a Single Business Company Strategy

RESOURCE

 a competitive asset that is owned or controlled by a firm

CAPABILITY or COMPETENCE

 the capacity of a firm to perform and internal activity competently through deployment

 of a firm's resources
.
COMPETITIVE ASSETS

when the resources and capabilities and are big determinants of its competitiveness and ability to succeed in the marketplace.

Resources and capability analysis provide managers with a powerful tool for sizing up the company's competitive assets and determining whether they can provide the foundation necessary for competitive  success in the marketplace.There are two types of company resources..

DYNAMIC CAPABILITY
is the he ongoing capacity of a firm to modify its existing resources and capabilities or create new ones by:
1- improving existing resources and capabilities incrementally.
2- adding new resources and capabilities to the firm's competitive asset portfolio.


IS THE COMPANY ABLE TO SEIZE MARKET OPPORTUNITIES AND NULLIFY EXTERNAL THREATS?

SWOT ANALYSIs are powerful tool for sizing up a company's strengths and weaknesses, its market opportunities and the external threats to its future well-being.

SWOT Analysis Is a powerful tool for sizing up a firm’s:

Internal strengths (the basis for strategy)

Internal weaknesses (deficient capabilities)

Market opportunities (strategic objectives)

External threats (strategic defenses)SWOT Analysis Is a powerful tool for sizing up a firm’s

The Steps Involved in SWOT Analysis: Identify the Four Components of SWOT, Draw Conclusions, Translate Implications into Strategic Actions

Lastly, i want to share this video about this topic for u enjoy.... :)

thanks you..:)