chapter 7 : STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

ASSALAMUALAIKUM W.B.T
Today, we continue for the next topic with are discuss about the STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS.

IN THIS TOPIC LEARNING OUTCAMES:

1. Develop an understanding of the primary reasons companies choose to compete in international markets.
2. Learn how and why differing market conditions across countries influence a company’s strategy choices in international markets.
3. Learn about the five major strategic options for entering foreign markets.
4. Gain familiarity with the three main strategic approaches for competing internationally.
5. Understand how multinational companies are able to use international operations to improve overall competitiveness.
6. Gain an understanding of the unique characteristics
   of competing in developing-country markets.

 WHY COMPANIES DECIDE TO ENTER FOREIGN MARKET

1.To gain access to new customers

2.To achieve lower costs through economies of scale, experience, and increased purchasing power

3. To further exploit core competencies

4. To spread business risk across a wider market base

5.To gain access to resources and capabilities located in foreign markets

From this lecture, miss ummi share a lot of video, and one of the video describe about

MC DONALD

POLITICAL RISKS

What is political risks?

Political stem from instability or weaknesses in national governments and hostility to foreign business.

ECONOMIC RISKS

What is economic risks?

Economic risks stem from the stability of a country's monetary system, economic and regulatory policies, the lack of property rights protections.