chapter six :STRENGTHENING A COMPANY'S COMPETITIVE POSITION : STRATEGIC MOVES, TIMING, AND SCOPE OF OPERATIONS

ASSALAMUALAIKUM..

For the new chapter i want to share with you about the very interested
 topic ... it is about the thinking outside the box. before that, we must know the objectives this topic

•Learn whether and when to pursue offensive or defensive strategic moves to improve a firm’s market position.

•Recognize when being a first mover or a fast follower or a late mover is most advantageous.

•Become aware of the strategic benefits and risks of expanding a firm’s horizontal scope through mergers and acquisitions.

•Learn the advantages and disadvantages of extending the firm’s scope of operations via vertical integration.

•Become aware of the conditions that favor farming out certain value chain activities to outside parties.

•Understand when and how strategic alliances can substitute 

for horizontal mergers and aciqusitions or vertical integration 

and how they can facilitate outsourcing.

BLUE-OCEAN SATEGYTR is a offers growth in revenues and profits by discovering or inventing new industry segments that create altogether new demand.

Ebay.com is the one example company use the blue ocean strategy.. Ebay.com has the own identity that everyone in the world can use this website to sell or buy anything they want....

HORIZONTAL SCOPE  is the range of product and service segments that a firm serves within its focal market.

VERTICAL SCOPE is the extent to which a firm’s internal activities encompass one, some, many, or all of the activities that make up an industry’s entire value chain system, ranging from raw-material production to final sales and service activities.

STRATEGIC ALLIANCE is a formal agreement between two or more separate companies in which they agree to work cooperatively toward some common objective.

JOINT VENTURE is a partnership involving the establishment of an independent corporate entity that the partners own and control jointly, sharing in its revenues and expenses.